The principle behind our Ambient Video approach is to take long, single, locked-off shots and allow the scene to develop in front of the camera. Decisions are taken about season, time of day, subject, precise location and composition, choice of lens, and camera setup, to achieve the desired effect with minimal editing. The same care and attention is taken over the accompanying soundscape. The intention is to create truly immersive experiences - a moving art form for many different locations and audiences. On screens or projected, they reward attention or they can set the tone subliminally.